Nigeria Customs Service Receives IPRA Award For Strategic Communication Campaign
Nigeria Customs Service Receives IPRA Award For Strategic Communication Campaign
By Asuquo Nuwak
The Nigeria Customs Service has received the prestigious Golden World Award (GWA) for Crisis Communication by the International Public Relations Association (IPRA).
This award, which was presented during a grand ceremony on October 18 2024, at the Metropoli Palace Hotel, in Belgrade, Serbia, was in recognision of NCS’s outstanding public relations efforts.
Comptroller-General of Customs Bashir Adewale Adeniyi, who received the award on behalf of the NCS from IPRS President, Nataša Pavlović Bujas, also said the recognition came from the “100 Days of Impactful Public Relation at Customs Service” campaign.
In his response at the event, the Comptroller-General disclosed how the campaign’s impact, addressed critical challenges during his first 100 days in office.
The Comptroller-General of Customs, who said the campaign was about crisis communication, also noted that the entry submitted during this period was recognised as the best, from the perspective of addressing the campaign’s challenges, its impact, and the positive outcomes we have seen.
He said the NCS campaign, which triumphed in the crisis management category, showcased its ability to effectively navigate the operational difficulties at the time, while the initiative fostered more vital collaboration with critical stakeholders, enhanced border security measures, and drove significant improvements in revenue generation.
Philip Sheppard, Secretary-General of IPRA, commended Adeniyi’s leadership role, describing it as a critical factor in the campaign’s success.
In the words of Philip Sheppard: “Within just 100 days in office, the campaign led by Wale Adeniyi, did not only strengthened stakeholder collaboration and significantly improved border security, but also resulted in a notable boost in revenue generation”.
In addition to this, Philip Sheppard, also revealed that the campaign has instilled a renewed sense of optimism and hope for the future within the organisation.
According to Philip Sheppard, the Golden World Awards, was established in 1990 to celebrate excellence in public relations across a broad range of categories.
He announced that the recognition of NCS’s campaign underscores the Service’s commitment to aligning its activities with international standards of communication and governance.
The Secretary-General of IPRA, said by leveraging strategic public relations, the NCS has fostered greater awareness and compliance with customs reforms, while reinforcing its role in promoting national security and economic development.
He said, as the NCS looks ahead, 2024 has been declared the “Year of Stakeholders,” while Comptroller-General of Customs CGC Bashir Adewale Adeniyi, reaffirmed the Service’s dedication to maintaining open communication channels with its partners.
In his words: “Our focus remains on strengthening our relationship with both traditional and new stakeholders through continued strategic communication efforts. While emphasising the importance of listening to and addressing the concerns of those engaged with the Nigeria Customs Service.
About The Author
